There is an endless list of entertainers that it’s difficult to imagine the world without: Elvis Presley, Judy Garland, Charlie Chaplin, Michael Jackson, Audrey Hepburn, Tom Hanks, to name just a few. Heck, I even have a hard time remembering life before Lady Gaga. One of the shiniest names on that list has to be Barbra Streisand. The multi-talented, EGOT-holding force of nature is one of the best-selling female artists of all time and the only artist to have achieved a number-one-selling album in each of the last six decades. In short, she’s the very definition of a legend. But even legends have to start somewhere.
Streisand got her start on Broadway as a teenager in a supporting role in the little known musical I Can Get It for You Wholesale, a comedy about the rise and fall of a ruthless young businessman in the New York City garment industry during the Great Depression. The musical opened on March 22, 1962 at the Schubert Theatre. It later transferred to the Broadway Theatre where it closed after 300 performances. The music and lyrics were both by Harold Rome and in addition to young Streisand, the original cast included Elliott Gould, Lillian Roth, and Marilyn Cooper. There has yet to be a revival or a production in the West End, making the 1962 cast recording the only cast album for this show.
Streisand’s is the first voice we hear on the album. Keeping in mind her age (she was 19 when the show opened) and the fact that this is her professional recording debut, it is a remarkable first impression. Her voice sounds well beyond its years and her natural comedic timing is just as perfect as ever. It’s difficult to ignore the lack of her signature belting and the limited range the music allows to show off her vocals. But this album isn’t about her, despite the star power she has today.
The music for I Can Get It for You Wholesale uses traditional Jewish melodies to enjoyable effect. “Momma, Momma, Momma” and “The Family Way” particularly evoke folk song sentiments, while “A Gift Today” has the somber melody of an ancient hymn. Rome’s songs can be gorgeous and his lyrics poignant, but the two do not always mix in a way that is memorable. A notable exception is “Miss Marmelstein,” performed by Streisand, which has been stuck in my head since I first heard it. It is no coincidence that it is the best known song from the musical. I also found “What’s in It for Me?” to be a fun show tune discovery and “Have I Told You Lately?” as sweet as any Broadway love song from the era.
Unfortunately, the rest of the songs are largely forgettable. As much as I liked the melodies, they just don’t work as the kind of show tunes you’ll want to sing in the shower, which is what they are trying to be. Still, the album’s significance to entertainment history is enough for me to recommend it.
For all the cast album’s shortcomings, I Can Get It for You Wholesale sure worked out for Streisand. She married its leading man Elliott Gould in 1963 and released her debut album the same year, launching a career that has been one of the most successful and lauded in history. Indeed, this small musical has made a massive impact on American entertainment, you just wouldn’t notice.
Musical: I Can Get It for You Wholesale
Cast Album I Listened To: 1962 Original Broadway Cast
Music and Lyrics: Harold Rome
Opening Performance: March 22, 1962, Shubert Theatre, New York City
Song You Might Know: “Miss Marmelstein”
Highlights: “Have I Told You Lately?,” “Miss Marmelstein,” “What’s in It for Me?”
Overall Impression: This one is really all about two things: the music’s Jewish influence and Barbra Streisand. It’s a decent album, but I’m not sure I’d need a copy in my collection if not for it being Streisand’s debut.